Let's be real.
I don't send those breakdowns to waste your time.
If I pointed out something in your copy, it's because I saw real money being left on the table.
And yeah, I can actually help you fix it. That's why you're here, right?
Here's the thing most business owners miss:
Your website isn't just sitting there looking pretty.
Every visitor is making a decision. Every single one.
Either they see you as the obvious choice, or they see you as one of several options they need to compare.
And when buyers compare, they pick based on price.
That's it. That's the game.
If your copy positions you as different, they don't comparison shop. They just buy.
If your copy positions you as similar, they pull up three more tabs and whoever's cheapest wins.
Right now, your copy is doing the second thing.
Even though your service isn't actually commoditized. Even though you could charge 2-3x more if you positioned it right.
The words are the problem. And words can be fixed.
Most copywriters will tell you they "understand your business" after a 20-minute Zoom call. That's not how this works.
I spend 60-90 minutes analyzing everything. Your site. Your competitors' sites. Your testimonials. Your LinkedIn. I'm looking for the gap - the space between how good you actually are and how generic your website makes you sound.
What authority are you sitting on that justifies premium pricing? What differentiators are you treating like footnotes when they should be your entire positioning? Where are you accidentally commoditizing yourself?
New positioning that makes competitors irrelevant. Copy that turns your best advantages into the only reason someone needs to choose you. Messaging that makes your pricing feel justified before you even get on a sales call.
The result? Your website stops creating doubt and starts creating certainty. People show up to calls already convinced.
Depending on what you need:
That convert cold traffic into qualified leads who actually want to talk to you.
That justify premium pricing through strategic positioning instead of feature lists.
That move people through your funnel systematically instead of hoping they remember you exist.
Stop the scroll and start real conversations. Complete architecture from first touch to closed deal.
* I can also manage email campaigns and run Meta ads so the copy actually reaches the right people.
I worked with a lead generation company.
Their original headline said: "Let Your Hunters Hunt, We'll Handle The Rest."
Sounds professional, right? Clear. Simple.
Except it completely missed what their ideal client was actually feeling.
CEOs weren't thinking "I need someone to handle the rest." They were thinking "Why are my $150K closers spending 60% of their time on prospecting work they hate?"
"Let Your Hunters Hunt, We'll Handle The Rest"
Focused on what they did. Positioned as a commodity lead gen shop.
"Stop Watching Your Best Salespeople Burn Out on Prospecting Work They Hate (While Your Pipeline Stays Empty)"
Focused on the pain keeping leaders awake. Positioned as sales team liberation.
The deeper shift: Instead of competing on lead volume, they competed on preserving their sales team's energy.
That's what I do. I find where your positioning is accidentally commoditizing you and rebuild it around what your clients actually care about.
No games. No pressure. No bait-and-switch.
Here's the real agenda:
I'm not here to waste your time or mine.
(Let's Just Get This Out Of The Way)
This isn't cheap.
If you're looking for $300 Fiverr copy, this definitely ain't it.
What I do requires strategic thinking, market research, competitor analysis, and behavioral psychology application. That takes time. That takes expertise.
Exact pricing depends on scope. We'll figure that out on the call after I understand what you need and what results you're looking for.
But here's the reality: if investing a few thousand in copy that could add five or six figures to your revenue sounds expensive, we're probably not a fit anyway.
The people I work with see this as leverage, not cost.
You're good at what you do. Your website just doesn't show it.
Every day you keep that current copy live, you're losing deals to competitors who aren't better than you - they just position themselves better.
Keep explaining your value on every sales call, competing on price, wondering why your close rate isn't higher.
Fix the copy that's creating those problems in the first place.
One of those options makes you more money. The other one wastes it.
That means you're interested but hesitating. Fair enough.
But here's what I know: you got that email. You read it. You came here. That's not random behavior.
The only question is whether you're going to do something about it this week or keep thinking about it for the next three months while your competitors keep winning deals you should be closing.
The problem isn't going to fix itself.
